Bunnings was seen to be losing its emotional connection with the public. Our job was to put the heart back into one of Australia’s most iconic brands. Mother’s Day was the perfect vehicle. By teaming real team member mums with their co-worker kids, we combined traditional channels with new media and a bit of old-fashioned sentiment. The approach was a huge success. We helped increase year on year sales, average basket size, customer traffic and website visits.
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