We launched a campaign for Australian Unity Health Insurance using a thirty-something blogger named Zoe as spokesperson. Through real life scenarios, Zoe demonstrated how Australian Unity’s insurance cover was practical and useful, while also highlighting the various perks on offer, and the savings you could make.
The campaign rolled out as a series TVCs, supported by Zoe’s blog that shared some of the details and benefits, encouraging customers like her to consider the switch to Australian Unity.
TELEVISION
Shoes
Bust Stop
Freebie
BLOG
